Can someone clue me in as to why, in 2020, we are still going through this old school routine?
I know the Springsteen demographic may be more partial to buying physical product than, say, Taylor Swift's fan base. Is the six weeks needed to press and package the CD's and vinyl? Or would that already be done by now?
If the latter, then why the 6 weeks? I get that they intend to drop at least another single between now and then, but what does this achieve? The average person in 2020, glued to their social media feeds on the phone, has the attention span of a gnat. The first single drops, it gets shared around for a few days, then it's gone. Three weeks later a second single drops, same thing. Then we go through the process a third time a few weeks after with the album.
Wouldn't a quick fire two or three week campaign work better these days? First single dropped one Friday, second single the Friday after, the album the Friday after that. Possible three weeks of consistent social media buzz and momentum leading into the big day.
Maybe someone who knows more about these things can correct me,
(*Disclaimer- this post may be entirely motivated by me wanting to hear the whole album in three weeks time, not six)